Why We Built DoulaVR

Our Approach

Our Approach

Because every parent deserves support they can count on.

We created DoulaVR to bridge the gap in doula access and give every birthing person calm, evidence-based guidance—anytime, anywhere. Our team brings together birth experts, designers, and technologists committed to making support universal.

Est

2025

Made in

Morro Bay, California

Our Philosophy

Our Core Principles

Our Core Principles

Birth can feel overwhelming, painful, and unpredictable—but support doesn’t have to be. DoulaVR is your on-demand doula, guiding you through breathing, pain relief, and real-time labor support anytime you need it.

We believe the best support is clear, evidence-based, and always available. DoulaVR helps reduce pain and anxiety, build confidence, and empower parents—no fluff, no guesswork, just guidance that meets you where you are.

Radical Support

01

We’ve reimagined birth preparation by focusing on what truly helps. DoulaVR delivers guided breathing, pain management, and real-time labor support—everything you need, without overwhelming information.

Radical Support

01

We’ve reimagined birth preparation by focusing on what truly helps. DoulaVR delivers guided breathing, pain management, and real-time labor support—everything you need, without overwhelming information.

Radical Support

01

We’ve reimagined birth preparation by focusing on what truly helps. DoulaVR delivers guided breathing, pain management, and real-time labor support—everything you need, without overwhelming information.

Radical Support

01

We’ve reimagined birth preparation by focusing on what truly helps. DoulaVR delivers guided breathing, pain management, and real-time labor support—everything you need, without overwhelming information.

Evidence-Based Guidance

02

Our approach is rooted in research, not trends. Every technique and VR scenario is backed by clinical studies to reduce pain, lower anxiety, and increase confidence during labor.

Evidence-Based Guidance

02

Our approach is rooted in research, not trends. Every technique and VR scenario is backed by clinical studies to reduce pain, lower anxiety, and increase confidence during labor.

Evidence-Based Guidance

02

Our approach is rooted in research, not trends. Every technique and VR scenario is backed by clinical studies to reduce pain, lower anxiety, and increase confidence during labor.

Evidence-Based Guidance

02

Our approach is rooted in research, not trends. Every technique and VR scenario is backed by clinical studies to reduce pain, lower anxiety, and increase confidence during labor.

Thoughtful Design

03

We remove distractions and unnecessary complexity at every stage, creating an immersive, intuitive experience that supports moms and partners when it matters most.

Thoughtful Design

03

We remove distractions and unnecessary complexity at every stage, creating an immersive, intuitive experience that supports moms and partners when it matters most.

Thoughtful Design

03

We remove distractions and unnecessary complexity at every stage, creating an immersive, intuitive experience that supports moms and partners when it matters most.

Thoughtful Design

03

We remove distractions and unnecessary complexity at every stage, creating an immersive, intuitive experience that supports moms and partners when it matters most.

Meet the team
behind the product.

Founder & Visionary

Tamra Winfield-Pace

Founder & Visionary

Tamra Winfield-Pace

Founder & Visionary

Tamra Winfield-Pace

Founder & Visionary

Tamra Winfield-Pace

CEO & Founder

Joel Pace

CEO & Founder

Joel Pace

CEO & Founder

Joel Pace

CEO & Founder

Joel Pace

Tamra's Story

Tamra is a Registered Nurse and Doula with over 20 years experience in both clinical-patient care and childbirth education helping families through pregnancy, hands-on labor coaching, support and psychosocial experiences during their childbirth year.

Like many young people she didn’t know what she wanted ‘to do for a living’ but when she walked into a Birth Fair in 1996 in Santa Cruz California she’s been a childbirth junkie ever since. Humboldt County, Arcata California is where she learned the most about childbirth. She became a doula and in 1998 witnessed her first birth. It was jaw dropping, inspirational! Learning the importance of strength, power and love for childbirth then has shaped her present knowledge over the past decades. In 2002 Tamra graduated with a BS in Nursing from Humboldt State University.

She married the love of her life in 1999 and she and Joel Pace had their first born child in 2003 in Arcata, California at Mad River Hospital, Trillium Birthing Suites. This momentous journey brought them to San Luis Obispo County in 2004 and she has been working at French Hospital Medical Center, Family Birthing Center since. She first did bedside nursing and in 2009 became the Childbirth Educator Coordinator. Missing the ‘real maquo’ she became a Certified Doula, again in 2015. Her TLC Doulas brought on many beautiful births and experiences to help create Comfort Kits, items for the childbirth year.  

When Covid hit in 2020 she taught her childbirth classes at French Hospital on Zoom. During this time the wonderful idea dropped into her lap of a Virtual Reality program for the childbirth year, thus DoulaVR is born! She has been diligently working on this powerful application since 2023 and now it is a Reality! DoulaVR is yours for your childbirth year! 

Our Process

The DoulaVR team blends clinical knowledge with immersive technology to recreate the kind of guidance parents receive from a trained doula. We research, test, and verify each technique to make sure it reflects best practices in birth support.Then we design VR experiences that deliver this support in a calm, accessible, and easy-to-follow format. The result is a tool that adapts to your pace, your needs, and the real moment you’re in.

Our Commitments

Evidence-Based Support

01

We ground every technique in trusted research and clinical guidance, ensuring the support you receive is accurate, safe, and effective. Our work stays aligned with best practices in modern birth care.

Evidence-Based Support

01

We ground every technique in trusted research and clinical guidance, ensuring the support you receive is accurate, safe, and effective. Our work stays aligned with best practices in modern birth care.

Evidence-Based Support

01

We ground every technique in trusted research and clinical guidance, ensuring the support you receive is accurate, safe, and effective. Our work stays aligned with best practices in modern birth care.

Evidence-Based Support

01

We ground every technique in trusted research and clinical guidance, ensuring the support you receive is accurate, safe, and effective. Our work stays aligned with best practices in modern birth care.

Accessibility + Inclusion

02

Our vessels are infinitely recyclable, and our refill program reduces environmental impact by 94%. We've eliminated secondary packaging entirely – because your bathroom doesn't need more cardboard boxes.

Accessibility + Inclusion

02

Our vessels are infinitely recyclable, and our refill program reduces environmental impact by 94%. We've eliminated secondary packaging entirely – because your bathroom doesn't need more cardboard boxes.

Accessibility + Inclusion

02

Our vessels are infinitely recyclable, and our refill program reduces environmental impact by 94%. We've eliminated secondary packaging entirely – because your bathroom doesn't need more cardboard boxes.

Accessibility + Inclusion

02

Our vessels are infinitely recyclable, and our refill program reduces environmental impact by 94%. We've eliminated secondary packaging entirely – because your bathroom doesn't need more cardboard boxes.

Continuous Improvement

03

We continually refine our tools through feedback from parents, doulas, and clinicians. As birth care evolves, so does DoulaVR—ensuring you always receive the most up-to-date support.

Continuous Improvement

03

We continually refine our tools through feedback from parents, doulas, and clinicians. As birth care evolves, so does DoulaVR—ensuring you always receive the most up-to-date support.

Continuous Improvement

03

We continually refine our tools through feedback from parents, doulas, and clinicians. As birth care evolves, so does DoulaVR—ensuring you always receive the most up-to-date support.

Continuous Improvement

03

We continually refine our tools through feedback from parents, doulas, and clinicians. As birth care evolves, so does DoulaVR—ensuring you always receive the most up-to-date support.